Like cold calling, emails dedicated to prospective customers are called “cold emails.” Sometimes, regardless how hard you might try, it’s challenging to get potential customers to open and read those emails. Here are some tips that might help to boost your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the primary reason people buy books, read articles, or click on news content articles are the title. Spend some time on developing a subject line that catches your potential customer’s interest. It needs to be concise and really should summarize your email.
The Funnel: From an online marketing standpoint, view your email as the start of the sales funnel. The cold email needs to be brief and succinctly diagnose a possible customer’s problem or concern; give a solution along with a way for that customer to find out how they may solve that problem, or provide the proper links to locate that solution. In other words, don’t send them to your property page. Bring them directly to the page in which you provide your services or techniques to that particular problem. It is additionally beneficial to get a short video at the top of that page that reiterates their concern and offers some solutions or ideas to solve the problem and why they should read your copy on the page.
Research: It always really helps to carry out some extra research on the potential customer. Along with viewing their sites, find out if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, you can send a message to them with regards to their article or blog and a comment. Ensure that you have the signature box of your email filled out properly, having a website and a call to action to look at that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you have targeted your potential prospects, so linking up with them is a good idea. Also, see if they are part of any groups. Take a look at their participation level and if they participate, join that group and comment after them. (Similar to the comments on blogs and articles, ensure that whatever you say has merit and is also not a blatant attempt to win favor. Phony never works.)
Value Add: You can even provide a free ebook, white paper or video inside your email subject line. For example, in case your market is branding, you could make use of a subject line having a value add such as “Obtain your customers to think about you first of all – 7 tips video!” Lead with that inside the subject line and simply have them click to see or look at the video. (Do not work with an attachment, as fydmpg
people will not open attachments.) Ensure you always put a phone call-to-action in any value add. Remember, when the subject line along with your value add fits in making use of their need, they are more likely to open it, read it, see it and act.
Follow-Up: Either with an auto-responder or your own little typing fingers, follow-up in a couple of days with the email stating “Hope you read our 7 tips to get the customers to think of your first. Otherwise, you can view it here (add link).” “At XYZ company, we specialize in… ” Here is the place you can provide further information about how your business can solve your customer’s problems and supply links, along with the hyperlink to the page that offers your service (with the video) within this email. Odds are they will see the video first and after that read your white paper. (Again, take time creating your subject line for this particular email.)
Patience: Like hammering a nail, in the event you keep at it, eventually you drive it home. As you know, your competition for your eyeballs of potential prospects is fierce. By doing a little bit more focus on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do greater than much of your competition. That little extra work is the thing that will allow you to get noticed within the minds of your potential customers and, eventually, buy them to open up and study your cold emails.