The experience of the sports fan is not really what it used to be. Those days are gone when fans would only focus on football on Sundays and baseball during the month of October. Fans of all sports and organizations want to communicate with their most favorite teams and players on a regular basis.
Startups in the sports world have got notice of changing audience behaviors and they are delivering methods to bring sports action to viewers. However it should not you should be startups incorporating new approaches and technologies, major organizations have the opportunity to disrupt their particular products and revamp live sports for that better.
The inception of hi-def television and national fantasy leagues have enabled fans to consider a more active role in AR super bowl and feel as though they may be on the field with players. But now that audiences have a taste of your immersive, participatory viewing experience, they really want more.
The increase of augmented reality products in professional leagues. MLB has always been lauded being a future-focused sports entity, consistently willing to test new answers to better the fan experience. Although major league baseball is steeped in tradition, the league also recognizes that the best way to stay up with other leagues and maintain fan attention (even during the off-season) is through technological innovation.
In September 2017 the MLB announced a brand new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to adopt a deeper dive into each individual at-bat. Through the app, fans within the stadium can use their mobile phones to instantly obtain a comprehensive picture of each player’s statistics.
Simply by pulling the app and pointing their mobile phones toward the sector, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability as well as staples like, on base percentage and batting averages.
The experience doesn’t stop there. For those fans determined to take stock of every play on the field, the app also enables them to adhere to the speed and trajectory of each single hit. Essentially, ‘At Bat’ empowers baseball fans to provide as their own sports media analysts.
Not to be outdone, the NBA can also be exploring new approaches to breathe new life to the fan experience. The league recently announced its partnership with Next VR as well as its intends to broadcast each game (yes, you read that correctly) in the 2017-2018 season in virtual reality.
What’s next. It’s not simply leagues that get the chance to proactively develop new fan experiences–individual organizations can, and should, make the effort to find new ways to give to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald invested in major league soccer club, DC United. All world cup jokes aside, the MLS is increasing within this country, and one of the best ways to propel this growth is to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the chance to drive new degrees of innovation through augmented application developments. For example, a BlendAR app development could allow fans to consider a close look at players stats, and see the field more comprehensively. Here’s how:
A fan downloads the augmented application before heading in to the stadium, and is also greeted using a pre-matchup video.
Upon entering the stadium they get a push notification with a GPS coordinate letting them know the way to get for the first AR experience which is actually a poster on the right side from the stadium. They hover on the poster and find out a youtube video using their favorite player.
After the fan has reached his seat, he opens up this system and hovers over each player’s picture to see an introduction to their career stats. They flip to the rear of this game program, hover over a graphic with the application hrajwn view a season highlight reel, including a direct call-to-action to get new team merchandise.
This is simply a good example of how an in-game augmented reality app could enhance a soccer fan’s experience. Nevertheless the fan experience is not really simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events could get in on the action and devise augmented platforms which also heighten experiences for fans and consumers.
For example, in a promotion featured in an event pamphlet, a brand name can advise fans to download their augmented application, and hover over the enhance unlock promotions. No matter how organizations apply augmented reality, one thing is definite: consumers want to feel more engaged using the teams and brand they love. Augmented experiences are quickly likely to get to be the norm. In the event you don’t wish to get behind in relevancy, it’s time for you to explore how you can bring your brand alive through augmented initiatives.